Post by account_disabled on Feb 24, 2024 23:45:46 GMT -5
The study also claims that e-commerce in Italy is particularly appreciated for shopping also because it allows a calmer and more prudent choice, avoiding crowds and queues at the checkout. For this reason, in 2020 users exploited: large-scale distribution sites (73%), pure players (32%), platforms or apps specialized in the food & beverage sector (13%). As regards delivery, however, the majority of users chose home delivery (78%), in favor of collection at the point of sale (only 16%). Finally, in 2020, again according to the Nomisma and Crif Observatory, the use of lockers also grew significantly: 6%, in fact, took advantage of the self-service lockers formula to collect the purchase at the time most convenient for them . Are you getting lost with all these numbers? Small summary offered by Netcomm: the Consortium estimated, in fact, that food delivery was one of the sectors that benefited most from the current health situation, with a tripled demand and an estimated value of over 700 million euros .
The revolution in the food sector has just begun! Photo by Charles Deluvio India Part Time Job Seekers Phone Number List on Unsplash Electronics, fashion, publishing: the growth of e-commerce in other sectors Not just food! In fact, the other sectors have also consolidated the growth in the e-commerce sector already highlighted in 2019. In particular, based on the results of the report "E-commerce in Italy 2020 - Selling online in the time of Coronavirus" by Casaleggio Associati, there are the areas " Health and Beauty ", " Publishing " (also and above all thanks to streaming content) and " Electronics " have grown to the detriment of "Fashion" and "Free Time" which, as already mentioned, have had less success in this period . No, you didn't escape! Here are some statistics on e-commerce in Italy in these sectors. Nomisma and Crif tell us that 1 in 4 Italians (with an increase of 5% compared to the previous year) has used digital for non-food purchases. In particular, these chose the world of electronics (in 48% of cases), drugs (24%) and home (20%). For distribution, the marketplaces were the masters: in general, platforms such as Amazon and Ebay were chosen in Italy by 69% of users (especially for the world of electronics and furniture).
A slightly separate discussion for the world of clothing: in this area 45% opt for multi-brand virtual shops , to the detriment of 23% who directly use the applications or sites of their favorite brand. Meal delivery deserves a separate discussion : restrictions, curfews and closures have done nothing but increase the number of home deliveries from bars, restaurants or pizzerias. The “The World after Lockdown” Observatory tells us that, in 2020, 7 out of 10 Italians ordered ready takeaway meals , with a total of 706 million euros in revenue and an increase of 19% compared to 2019 ( Source: Coop Report 2020 ). If the basin of our comparison widens further, the numbers become merciless, with growth that, for example, has increased fivefold compared to 2016. In all of this, obviously, digital channels are fundamental, chosen for food delivery by 25% of Italian consumers, including 36% who ordered via apps and 19% from private sites. This new type of culinary experience is estimated to last over time: Nomisma and Crif predict that, already in 2021, 82% of Italians will be able to use take away services.
The revolution in the food sector has just begun! Photo by Charles Deluvio India Part Time Job Seekers Phone Number List on Unsplash Electronics, fashion, publishing: the growth of e-commerce in other sectors Not just food! In fact, the other sectors have also consolidated the growth in the e-commerce sector already highlighted in 2019. In particular, based on the results of the report "E-commerce in Italy 2020 - Selling online in the time of Coronavirus" by Casaleggio Associati, there are the areas " Health and Beauty ", " Publishing " (also and above all thanks to streaming content) and " Electronics " have grown to the detriment of "Fashion" and "Free Time" which, as already mentioned, have had less success in this period . No, you didn't escape! Here are some statistics on e-commerce in Italy in these sectors. Nomisma and Crif tell us that 1 in 4 Italians (with an increase of 5% compared to the previous year) has used digital for non-food purchases. In particular, these chose the world of electronics (in 48% of cases), drugs (24%) and home (20%). For distribution, the marketplaces were the masters: in general, platforms such as Amazon and Ebay were chosen in Italy by 69% of users (especially for the world of electronics and furniture).
A slightly separate discussion for the world of clothing: in this area 45% opt for multi-brand virtual shops , to the detriment of 23% who directly use the applications or sites of their favorite brand. Meal delivery deserves a separate discussion : restrictions, curfews and closures have done nothing but increase the number of home deliveries from bars, restaurants or pizzerias. The “The World after Lockdown” Observatory tells us that, in 2020, 7 out of 10 Italians ordered ready takeaway meals , with a total of 706 million euros in revenue and an increase of 19% compared to 2019 ( Source: Coop Report 2020 ). If the basin of our comparison widens further, the numbers become merciless, with growth that, for example, has increased fivefold compared to 2016. In all of this, obviously, digital channels are fundamental, chosen for food delivery by 25% of Italian consumers, including 36% who ordered via apps and 19% from private sites. This new type of culinary experience is estimated to last over time: Nomisma and Crif predict that, already in 2021, 82% of Italians will be able to use take away services.