Post by account_disabled on Jan 14, 2024 0:35:17 GMT -5
Daniel Goodall combines these different distribution channels for content. It helps to get an overview of all digital media types and to weigh up the selection. PESO model Owned media Owned media includes all media channels that your company owns. company magazines your company profiles on social networks or newsletters. Owned media can therefore include both internal and external media channels. Advantages Ownership of media channels Comprehensive control over content distribution.
Access to all key performance indicators KPIs such as visits users or clicks longevity Disadvantages High workload and resource investment Maintenance of the canal under your own responsibility Low credibility Responsibility for visibility and use of the channel and the content on it Shared media Turkey WhatsApp Number Data Shared media means the sum of social networks which include for example Facebook Twitter YouTube Pinterest Instagram XING or LinkedIn. The distribution channels are not owned by the company but rather the company profiles that have been specially set up. The content is published via these profiles as part of social media content distribution. Advantages Usually free to use.
Operating the media channels is not your own responsibility Content can go viral quickly achieve high visibility High credibility Disadvantages Dependence on the business policies of the platform operators Dependence on the platforms algorithm Content may be deleted involuntarily Platform may cease operations Little control over data collection Earned media Earned media includes voluntary and free distribution outside the company. This means distributing your own content in specialist media radio stations or daily newspapers. Advantages Free distribution of content Great visibility possible.
Access to all key performance indicators KPIs such as visits users or clicks longevity Disadvantages High workload and resource investment Maintenance of the canal under your own responsibility Low credibility Responsibility for visibility and use of the channel and the content on it Shared media Turkey WhatsApp Number Data Shared media means the sum of social networks which include for example Facebook Twitter YouTube Pinterest Instagram XING or LinkedIn. The distribution channels are not owned by the company but rather the company profiles that have been specially set up. The content is published via these profiles as part of social media content distribution. Advantages Usually free to use.
Operating the media channels is not your own responsibility Content can go viral quickly achieve high visibility High credibility Disadvantages Dependence on the business policies of the platform operators Dependence on the platforms algorithm Content may be deleted involuntarily Platform may cease operations Little control over data collection Earned media Earned media includes voluntary and free distribution outside the company. This means distributing your own content in specialist media radio stations or daily newspapers. Advantages Free distribution of content Great visibility possible.